CRM

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Customer Relationship Management (CRM):

CRM strategies have been around since the first bazaar, but products designed to automate CRM efforts are among today’s hottest new computer applications. Mainly, the CRM system allows businesses to manage business relationships, the data and the information associated with them. ¬†Successful CRM systems are built around the people and relationships as in any business, you need to establish strong relationships with your customers.

In today’s business climate, marketing programs must focus on value-oriented differentiation to be successful. Increasingly, businesses are seeking to leverage the customer relationship to win and maintain customer loyalty. In addition to helping identify and retain customers with a high-profitability profile, CRM is emerging as a critical success factor in both electronic commerce and supply chain management initiatives.
CRM is all about identifying, satisfying, retaining and maximizing the value of a company’s best customers.

Reasons driving traditional companies to embark on adopting CRM include:

  • Need to increase the profit potential from a strong customer relationship
  • Deliver a superior customer service
  • Lower operational costs
  • Improve customer retention rates
  • Reduce time to market of new propositions
  • Manage channel conflicts
  • Increase market share and revenue per customer
  • Improve workforce productivity
  • To establish a low cost communication link between the company and its regular customers
  • Improvement in process flow

Companies are able to derive following benefits from CRM initiative:

  • Increased efficiency through automation
  • Ability to provide faster response to customer inquires
  • Having a deeper knowledge about the customers
  • Getting more marketing or cross selling opportunities
  • Better information for better management
  • Reduced costs of sales and increased sales representative productivity
  • Receiving customer feedback that leads to new and improved product/s or services
  • Doing more one-to-one marketing

Our CRM program involves three basic business processes:

  • Customer Sales, Service & Support Solution
  • Sales Solution
  • Marketing Solution